My Work


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Experienced marketing and communications professional with a passion for startups, social media, online marketing and community management. With a background in media, PR and digital marketing, I’ve produced B2C and B2B online video, promotional, social media and CRM campaigns.


Editor and Chief Content Strategist, PublicBeta

July 2013 – December 2013

Responsible for content marketing strategy and creating valuable, relevant resources to be published via social media channels with the aim to improve conversion metrics and help build a community of entrepreneurs.

Head of Operations,

October 2009 – June 2013

Managed Newspepper’s UK & Europe marketing operations, producing online video content for startups, brands and SMEs. I was responsible for the day-to-day running of the business from Account Management and client-facing briefs, to training staff and booking crew, plus invoicing, payroll and administrative tasks.

Promotions Manager, Yelp UK

October 2009 – December 2011

Part of the promotion team, hosting events and marketing activities, whilst worked closely with Community Managers to deliver marketing objectives.

Brand Ambassador, Elevate Communications Ltd

April 2008 – April 2010

Launched VitaminWater in the UK, delivering key marketing messages at various venues, events and music festivals.

Junior Account Executive, Braben PR

April 2008 – June 2009

Worked on B2B and B2C campaigns for media clients and secured coverage using a variety of PR tactics to generate national coverage and promote brand awareness via social media channels.


Curator and Community Manager, The Fetch London

January 2012 – June 2013

Curated the weekly newsletter; handpicking cool events, job and links, and worked closed with a team of Community Ambassadors on editorial content, providing Community Management and outreach for the site.


Deakin University, Bachelor of Arts, Media and Communications

2004 – 2006

Completed majors in Public Relations, Media Studies, Journalism and Film with a distinction average (equivalent to a 2:1 result).

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